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Both Coldwell Banker and Previews were born in California
– Coldwell Banker in 1906, Previews in 1933. Over the years,
our company has amassed an unparalleled portfolio of skills and
experience in marketing California’s most magnificent properties.
Today, Coldwell Banker Previews International
handles a remarkable 75 percent of all million-dollar-plus
estates sold in California. |
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To find the exceptional buyer for an exceptional property requires
highly effective marketing. The Coldwell Banker Previews® Program
is without equal in the marketing of fine real estate. Previews
pioneered major innovations in marketing and advertising fine homes
on the premise that "for every one-in-a-million property thise
is a one-in-a-million buyer.” The Previews legacy was one
of castles, palaces, and islands in the South Pacific, and the Previews
client list includes some of the most illustrious names in the world
of diplomacy, politics, business and entertainment.
Since the early 1980s, the combined hisitage, expertise and resources
of Coldwell Banker and Previews have been forged into the most sophisticated
and powerful luxury home marketing program in existence. The Coldwell
Banker Previews Program commands a national and international outreach
that attracts affluent home buyers worldwide, and properties selected
for the Previews Program are truly among the most exceptional on
the market.
Coldwell Banker - Regional Market Share Data
% OF $1,000,000+ HOMES SOLD BY COLDWELL BANKER
| North Dallas |
43.2 |
| Highland Park |
46.6 |
Highland Park POST OFFICE |
45.0 |
Park Cities |
48.5 |
North Dallas |
39.7 |
SUNSET STRIP |
34.0 |
McKinney HILLS |
39.5 |
SANTA MONICA |
57.5 |
PACIFIC PALISADES |
51.1 |
Frisco LANDSIDE |
62.3 |
Frisco BEACH |
57.8 |
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